For the love of fashion

Routine Myanmar is the official franchise of Routine Vietnam, proudly operated by the Sisburma Group—a leading name in Myanmar’s fashion industry. As Routine expands across Asia, Myanmar marks the latest destination on its journey after strong success in Vietnam, Cambodia, Laos, Nepal, and Japan.

Founded in Vietnam, Routine has grown over the past 11 years into a lifestyle brand trusted across the region. With more than:

33 stores in Vietnam

12 stores in Cambodia

3 stores in Laos

New expansion into Nepal and Japan

Routine continues to make its mark across Southeast and East Asia with a mission to make fashion effortless, meaningful, and accessible.

At Routine Myanmar, we bring this international spirit together with deep local insight. From the creative minds behind Sisburma, our stores deliver a smart-casual wardrobe that’s minimal, practical, and stylish. Whether it’s your daily office look, weekend chillwear, or travel-ready outfit, Routine fits every lifestyle.

One of our highlights—the Coffee Lovers Collection—features T-shirts made from recycled coffee grounds and plastic bottles, showing our commitment to sustainability and innovation.